1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL’s mission is t.. . to Marketing ▻ Introduction to Marketing Mix ▻ 4 P’s of Marketing ▻ Marketing Mix on Hindustan Unilever Limited (HUL) ▻ Conclusion ▻ Bibliography.

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Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products. In the water purifier Pureit is the sole brand which has products for water purification.

The companies are not associated with MBASkool in any way. Hindustan Unilever has 6. An organisation’s product mix has following four dimensions: It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices. Also they have Cif and Hjl in the home cleaning segment and dishwashing segment we have Vim and Cif.

To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers. HUL also has Axe which has various grooming products and Brylcreem styling products for men. Question — Define International Marketing. The depth of an organisation’s product mix pertains to the total number of variants of each product offered in the line.

Question- What produch you mean by Human Resource Management? Functions of Human Resource Management.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands.


For exampleClose-up, brand of HUL is available oroduct three formations and in three sizes. HUL had a revenue of Rs.

Top Companies Lists As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. The Lifebuoy is in the hand wash and toilet soap segment. The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy

Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many fo.

The Vaseline is in skin care category. It also Kissan which is in the jam, squashes and ketchup segments. HUL also has 30 factories across the country which are further connected to more than stockists which again then reach the retail outlets which are the convenience stores if the super markets. Question – Define marketing and explain nature and scope of marketing. As in the given diagram of Hindustan Uni Lever product mix, there are 23 products, hence, the length of product mix is Dr Reddys Marketing Mi.

The length of an organisation’s product mix pertains to the total number of products or items in the product mix. Explain product mix decisions. Under the brand name Annapurna it sells Salt and Atta. Most of the times these campaigns are targeted by telling stories to build relations rather than to sell them directly.

When HUL comes up with new products it comes up with bundling strategy where in it packs a small sample to the main product ;roduct the product is either in the same category or with the same brand name. With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction.


HUL has the widest outreach to the customers through its 6. Consistency The consistency of an organisation’s product mix refers to how closely related the various product lines are in use, production, distribution, or in any other manner. Explain nature and scope of International Marketing. Hence, this concludes the HUL marketing mix.

HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. The HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. Question – What is product mix? Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.

Popular posts from this blog. Apart from the regular distribution channel HUL also employs multi-level marketing to reach to customers requiring professional beauty products. For exampleHindustan Uni Lever offers wide width of its home care, personal care and beverage products.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Explain nature and scope of marketing management.

The names and other brand information used in the Marketing Mix section are properties of their respective companies. Variants includes size, colour, flavors, and other distinguishing characteristics.

Question- What do you mean by marketing management? Prodict Hindustan Kf company has been listed in the Forbes list as the most Innovative Indian brand in Concepts Contests Marketing Mix. Explain various functions of Human Resource Management. Meaning of Product Mix. The entire product range across categories in the HUL marketing mix is discussed as follows. But there are also Dove, Lux and Pears which provide various cosmetic product for homes.

Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix.